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product psychology

onboarding, product psychology, behavioral science

The Science Behind Onboarding: Priming

The Science Behind Onboarding: Priming

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that…

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user experiences, product psychology, behavioral science, Nudges

From Retail Shelves to Digital Products: The Journey of Nudge Theory

From Retail Shelves to Digital Products: The Journey of Nudge Theory

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly. But what…

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onboarding, product psychology, behavioral science

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

A week ago, we decided to take a closer look at a few apps. As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it. Nudges are easy product interventions that alter people’s behavior in a predictable…

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