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product management

product management, product psychology, Nudges, Adoption

Feature Discovery Is Vital For Adoption - Here is Why!

Feature Discovery Is Vital For Adoption - Here is Why!

In 2006, Microsoft ran a survey to find out what new features their users wanted in Office 2007. They found that 90% of the requested features were already present in their previous product. This was a classic case of “discoverability” - a discrepancy…

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product management, User Segmentation, Conversions

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

The modern customer wants product recommendations, offers and promotions to be tailored to their unique wants and needs. When you throw in a powerful behavioral concept of nudges into this mix, you can effectively move your customer from a state of…

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