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onboarding

onboarding, product psychology, behavioral science

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

A week ago, we decided to take a closer look at a few apps. As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it. Nudges are easy product interventions that alter people’s behavior in a predictable…

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