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nudges

user experiences, product psychology, behavioral science, Nudges

From Retail Shelves to Digital Products: The Journey of Nudge Theory

From Retail Shelves to Digital Products: The Journey of Nudge Theory

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly. But what…

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