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nudges

Nudges, Hansel Insight, Feature Adoption

Announcing Hansel Insight: An Infographic Deep Dive into 300+ Feature Adoption Nudges from Google, Dropbox, Instagram and more

Announcing Hansel Insight: An Infographic Deep Dive into 300+ Feature Adoption Nudges from Google, Dropbox, Instagram and more

 

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product management, product psychology, Nudges, Adoption

Feature Discovery Is Vital For Adoption - Here is Why!

Feature Discovery Is Vital For Adoption - Here is Why!

In 2006, Microsoft ran a survey to find out what new features their users wanted in Office 2007. They found that 90% of the requested features were already present in their previous product. This was a classic case of “discoverability” - a discrepancy…

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user experiences, product psychology, behavioral science, Nudges

From Retail Shelves to Digital Products: The Journey of Nudge Theory

From Retail Shelves to Digital Products: The Journey of Nudge Theory

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly. But what…

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