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adoption

product psychology, behavioral science, Adoption

Overcoming Cognitive Biases That Reduce Feature Adoption

Overcoming Cognitive Biases That Reduce Feature Adoption

We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and…

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product management, product psychology, Nudges, Adoption

Feature Discovery Is Vital For Adoption - Here is Why!

Feature Discovery Is Vital For Adoption - Here is Why!

In 2006, Microsoft ran a survey to find out what new features their users wanted in Office 2007. They found that 90% of the requested features were already present in their previous product. This was a classic case of “discoverability” - a discrepancy…

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