product management, User Segmentation, Conversions

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

The modern customer wants product recommendations, offers and promotions to be tailored to their unique wants and needs. When you throw in a powerful behavioral concept of nudges into this mix, you can effectively move your customer from a state of…

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onboarding, product psychology, behavioral science

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

A week ago, we decided to take a closer look at a few apps. As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it. Nudges are easy product interventions that alter people’s behavior in a predictable…

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