product engagement, user experiences, empty states

5 'Empty State' Strategies to Drive Engagement

5 'Empty State' Strategies to Drive Engagement

Even when you are saying nothing, you are saying something.  In The Communication Book, authors Mikael Krogerus & Roman Tschäppeler put it this way, A man comes home, sits down, stares into space and is silent. His wife looks at him and asks him how he…

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user experiences, Optimization

Do It With the K.I.S.S

Do It With the K.I.S.S

Does Your Product Statement Make a Great First Impression? 46% of website visitors claim a ‘lack of message’ will cause them to leave. People abandon ship when they don’t understand the value a product or service would bring them. So this brings up the…

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