Optimization, Conversions, Nudges

What Hansel solves for you

Hansel helps improve conversion funnels (by reducing user drop-offs) significantly through in-the-moment ‘nudges’ that can be placed anywhere in the product, without writing a line of code. Essentially, we’re bringing the nobel prize winning concept of…

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Conversions

Boost your revenues and conversion, without code!

 

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onboarding, product psychology, behavioral science

The Science Behind Onboarding: Priming

The Science Behind Onboarding: Priming

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that…

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Optimization, Nudges

Boost Feature Adoption and engagement in minutes, without code!

 

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user experiences, product psychology, behavioral science, Nudges

From Retail Shelves to Digital Products: The Journey of Nudge Theory

From Retail Shelves to Digital Products: The Journey of Nudge Theory

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly. But what…

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product management, User Segmentation, Conversions

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

The modern customer wants product recommendations, offers and promotions to be tailored to their unique wants and needs. When you throw in a powerful behavioral concept of nudges into this mix, you can effectively move your customer from a state of…

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onboarding, product psychology, behavioral science

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

4 BEHAVIORAL SCIENCE PRINCIPLES FROM OUR ONBOARDING TEARDOWN

A week ago, we decided to take a closer look at a few apps. As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it. Nudges are easy product interventions that alter people’s behavior in a predictable…

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product engagement, user experiences, empty states

5 'Empty State' Strategies to Drive Engagement

5 'Empty State' Strategies to Drive Engagement

Even when you are saying nothing, you are saying something.  In The Communication Book, authors Mikael Krogerus & Roman Tschäppeler put it this way, A man comes home, sits down, stares into space and is silent. His wife looks at him and asks him how he…

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user experiences, Optimization

Do It With the K.I.S.S

Do It With the K.I.S.S

Does Your Product Statement Make a Great First Impression? 46% of website visitors claim a ‘lack of message’ will cause them to leave. People abandon ship when they don’t understand the value a product or service would bring them. So this brings up the…

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Optimization, Deep Config

UNDERSTANDING DEEP CONFIGS

UNDERSTANDING DEEP CONFIGS

What if you had the ability to change the behavior and appearance of your app with no code? With zero engineering effort, you are able to add new layouts, change color themes, modify widgets and icons, remotely without an app update. This depth of…

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