Nudges, Hansel Insight, Feature Adoption

Instructional vs Informative: Two Kinds of Tooltips You Should Know

Instructional vs Informative: Two Kinds of Tooltips You Should Know

In the past five years, digital products live and die by quick and frequent feature releases and the success of product teams are often measured by the speed and timing of these releases. While a new feature presents an opportunity to add value to users,…

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Nudges, Hansel Insight, Feature Adoption

Announcing Hansel Insight: An Infographic Deep Dive into 300+ Feature Adoption Nudges from Google, Dropbox, Instagram and more

Announcing Hansel Insight: An Infographic Deep Dive into 300+ Feature Adoption Nudges from Google, Dropbox, Instagram and more

 

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product psychology, behavioral science, Adoption

Overcoming Cognitive Biases That Reduce Feature Adoption

Overcoming Cognitive Biases That Reduce Feature Adoption

We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, and designers often have to overcome psychological barriers that prevent users from changing their habits and…

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product management, product psychology, Nudges, Adoption

Feature Discovery Is Vital For Adoption - Here is Why!

Feature Discovery Is Vital For Adoption - Here is Why!

In 2006, Microsoft ran a survey to find out what new features their users wanted in Office 2007. They found that 90% of the requested features were already present in their previous product. This was a classic case of “discoverability” - a discrepancy…

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onboarding, product psychology, behavioral science

The Science Behind Onboarding: Priming

The Science Behind Onboarding: Priming

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that…

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user experiences, product psychology, behavioral science, Nudges

From Retail Shelves to Digital Products: The Journey of Nudge Theory

From Retail Shelves to Digital Products: The Journey of Nudge Theory

I’m sure you’ve seen this message (or something similar) on the bottom of a website when you’re shopping for clothes or a trip: “3 left at this price!” It’s a classic example of a nudge, one designed to get a consumer to make a purchase quickly. But what…

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product management, User Segmentation, Conversions

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

How Action-Based Segments Can Drive Revenue for eCommerce Businesses

The modern customer wants product recommendations, offers and promotions to be tailored to their unique wants and needs. When you throw in a powerful behavioral concept of nudges into this mix, you can effectively move your customer from a state of…

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onboarding, product psychology, behavioral science

USER ONBOARDING TEARDOWN: SEE 4 BEHAVIORAL SCIENCE PRINCIPLES IN ACTION

USER ONBOARDING TEARDOWN: SEE 4 BEHAVIORAL SCIENCE PRINCIPLES IN ACTION

A week ago, we decided to take a closer look at a few apps. As product enthusiasts, we are always keen to spot how web and mobile apps deploy nudges, and why they do it. Nudges are easy product interventions that alter people’s behavior in a predictable…

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product engagement, user experiences, empty states

5 'Empty State' Strategies to Drive Engagement

5 'Empty State' Strategies to Drive Engagement

Even when you are saying nothing, you are saying something.  In The Communication Book, authors Mikael Krogerus & Roman Tschäppeler put it this way, A man comes home, sits down, stares into space and is silent. His wife looks at him and asks him how he…

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user experiences, Optimization

Do It With the K.I.S.S

Do It With the K.I.S.S

Does Your Product Statement Make a Great First Impression? 46% of website visitors claim a ‘lack of message’ will cause them to leave. People abandon ship when they don’t understand the value a product or service would bring them. So this brings up the…

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